Modern consumers want to access services at locations that are most convenient for them. The growth in the mobile service delivery sector reflects this. You can have a manicure at the office, an
Indian head massage in the park or a personal training session in your home. If you are one of the new start-ups in this field you have a wealth of opportunities available to you. However, you need to be aware of what your clients want and ensure that you deliver it. Follow these steps to get maximum growth for your awesome new business.
1. Get up to date with digital marketing
Web-based marketing is unavoidable, whichever industry you work in. Your customers are looking for you online so make sure that thy can find you there. Make it easy for them. It is possible to put together a killer website even on a limited budget. Don’t forget about the power of social media. Link up your Facebook, Twitter and Instagram accounts with your site and use them to drive traffic. Get yourself some
training on how to do this effectively.
2. Don’t forget about word of mouth
Every customer you get is a portal to many more so use them effectively. Word-of-mouth is one of the most trusted forms of advertising because people believe what their friends, family and colleagues tell them. Now all you have to do is make them want to talk about you by giving them more than they expected from your service. Introduce a ‘wow’ moment into their customer experience and they will not forget you for all the right reasons!
3. Make it easy and comfortable for them
Make the customer experience a pleasant one. Turn up on time with all the equipment that you need. Make it easy for them to pay by investing in a
mobile payment processing that you can use anywhere at any time. This avoids embarrassing fumbling with cash and who carries a cheque book these days?
4.Keep things under review
Treat every new initiative in your business as an experiment. If you decide to
streamline, to introduce a new product or service or try a new marketing technique, you must record the results and decide if it worked for you. To do this you must have some data. Install Google Analytics on your website and keep a manual record of phone-calls and email enquiries. Ultimately, you need to be able to calculate how many fee-paying customers you got per dollar spent. You want more bang for your buck!
5.Introduce a time limit
Time-limited sales and
promotions attract attention because clients think they are getting a bargain. It gives them a nudge and converts them from a potential lead into a fee-paying client. Try offering a 25% discount for one calendar month and see what happens. If it works you can repeat it later on in the year if things get a bit quiet.
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